Kodi 17 won’t run!

I’m so bummed! I can’t be the only one stuck in this. Successfully running 16.1 like a champ. I’m then excited to go to the new release, download the installer, all that runs well.
and the new version simply wont launch, nothing happens. Thankfully I have gone back to 16.1, and that still works. What’s different?

Thank all!

Windows 10 btw….